Design Time Machine that takes the world into future

Objective:

Designing a technology or a system that takes the world into the future… 

Strategy:

To make technology or a system that saves  time or lot of time

and so whatever time saved

will help us do things that

we would otherwise do in future.

So, by saving time, we actually traveled into future.

Case Study –  Google:

Technology Company Google designed a very good search engine Google.com  for the world.

 What happens when someone types in it

Google Search Engine predict the rest of the query,

Comb through billions of web pages,

Rank the sites, images, videos, and products found, and

Present with the very best results.

The entire process takes, in many cases, less than a tenth of a second – it’s practically instant.

So what Google is doing – Saving time for the world.

 To make internet faster,

 Google worked with the web community to

update standards like HTML and TCP/ IP

alongside core network protocols such as DNS, TCP, SSL, and HTTP, or

improving the speed of JavaScript.

So what Google is doing – Saving time for the world.

Not only that

Company  – Google says – “So why is it okay for a web page to take five seconds to load?

There are 245 million internet users in the US, and if every one of them has to wait five seconds, we just wasted nearly 39 years of their time.”

So, Company Google designed a faster web browser – Google Chrome.

 

In January 2012, Google Chrome browser was six times faster than its first version and Google Chrome was just three years old.

 So what Google is doing – Saving time for the world.

 ‘Fast is better than slow’ has been a Google mantra.

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So, what is the area of improvement for Google?

 

Problem Statement:

Few YouTube video shows ads and can’t be skipped or require 5 seconds to skip.  This is the problem.

 

So, Can Google remove ads in YouTube video ?

The answer is yes or no.

Pre-Roll ads that appear before the video put users to wait and it should not happen.

However, few links appear in the video that are ads, can be continued.

If ads put user to wait then

                it should be removed

Else

               ads can be continued

End if

Adapting the best practice:

The business model or revenue model for YouTube business needs to be changed/improved.

As per the sources, 6% of Google Ad revenue is generated via YouTube.

This 6% is very small value.

How many users do skip the ads and don’t  watch it full?

If the answer is more than 50% then

Stop such pre-roll ads

Some sources on the internet says it is above 94%.

Can Video be available without ads?

Answer is Yes.

Option 1:

YouTube competitor Vimeo.com do not give ads and mention it on their homepage – No disruptive ads. There are certainly other ways to generate revenue.

 

Option 2:

Showing commercial video ads in Live Cricket match is difficult. So, how it is resolved?

Banner ads are shown along with Cricket match becomes a good choice.

Similarly, YouTube video can allow banner ads. This will facilitate – No Waiting.

Can user experience watching YouTube video without ads?

Answer is Yes but unethically.

Few adblocker software allow internet user to watch YouTube video blocking all ads stuff. Also provide stats for how much time saved.

Appeal to Google:

As an internet user, I have the right to say – Pre-roll ads in YouTube video wastes internet users time. There are 3.25 billion internet users which is 40% of the world’s population, and it is a waste of time to them.

By removing pre-roll ads on YouTube, the world can move into future and it may be few centuries ahead. What do you say?

Whatever fast network technology made, it cannot be faster than this change.

Centuries back, French guy Blaise Pascal thought on predicting the future and came out with Mathematics Probability.

 

Google used the same thing in their search engine – Autocomplete Prediction.

Today, If I want the world to move into the future, and proposing this – So, I am not wrong.

YouTube has highest number of videos upload in the world. Still many people can’t upload video on YouTube. There is a Technology challenge . Mobile phone, digital Camera, handycam allow making video, but uploading the video is not done. Why? Reason: Poor audio quality….What if I solve it?

Check my video showcasing on how to Design mic from water pipe. This product will facilitate uploading video with good audio. Who will benefit – YouTube

 Your feedback matters…do write your comments.

References:

https://www.thinkwithgoogle.com/articles/the-google-gospel-of-speed-urs-hoelzle.html

http://www.vimeo.com

Internet Live Stats – Internet Usage & Social Media Statistics

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